The City of Niihama is surrounded by breathtaking natural beauty. It faces the Seto Inland Sea and its many islands, and it is backed by the Shikoku Mountains to the south. The Port of Niihama is not a tourist destination, but there are a couple of places visitors will want to check out.

The Minetopia Besshi is a theme park that is now located on the main Besshi mining area. In 1994, the sightseeing facilities at Minetopia Besshi Tonaru were opened. Today, visitors can learn about the history and tour parts of the mine. There is a mine studio where visitors can make their own copper relief artwork. There are several log-cabin type facilities near the mine, and a hiking route takes visitors to the site of the mine and the Port of Niihama's Dozan Ridge.

Visitors can ride a 410-meter long rail trip powered by a steam locomotive that passes through a tunnel and crosses a bridge, both constructed in the late 1800s. Also located at the Port of Niihama's Besshi location is a mineral hot spring offering 13 different kinds of baths that include a Jacuzzi, a sauna, an herbal bath, and an open-air bath.

Each October, people come from all over Japan to take part in the Port of Niihama Taiko Festival where up to 150 men wearing traditional Japanese happi jackets parade through the streets and drum floats compete for top prizes.

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